BRAND STORY


Born out of passion to create luxury prêt and statement Indian pieces, Ekru was established in 2003 by two talented designers Ruchira Kandhari and Ekta Jaipuria.
Ekru’s become a pillar of Kolkata fashion circuit, after decades spent dressing the city’s elite. Ekru first rose to prominence for their sactorial choices and intricate embroideries, lauded in prominent magazines and press and best dressed lists.
While their latest firmly ensconced in Kolkata, Ekru itself continues to be a part of the National Fashion circuit, showcasing their ensembles in Indian Fashion Weeks.
Ekru has an in-house atelier and it believes in supporting the skilled Indian artisans, craftmens and weavers in their indigenous ways.
In 2014 Ekru opened their flagship store in an early 20th century building, painstakingly restoring a part of Kolkata’s heritage, blending Ekru’s artistic sagacity with the city’s own.

VISION AND MISSION


Ekru believes in hand made garments where the centuries old techniques of local artisans and craftmens are preserved. Our vision is to continuously support and empower the backbone of Indian Arts and History.
Our mission is to create clothes that are beautiful and feminine. Elegance never goes out of style. The approach is to make women look effortlessly stylish and confident.

THE FUTURE


Ekru plans to expand to other Metropolises in India, Ekru’s stores are designed to create a unique luxury experience to society transforming spaces into little works of art.

THE TEAM


Ekru has a dedicated workshop with over 100 artisans, the brand has also tied up with different weavers and embroiders in rural Bengal.
Ekru has a team of talented designers from renowned fashion schools.
Ekru’s back office and ware housing is equipped with the latest ERP to effectively manage and support its production and distribution.
Ekru has an effective quality control system in place to ensure the highest standards of product and finish.

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